Walmart commits to sell only sustainably-sourced wild and farmed fish by 2010

Ross Marowits
April 13, 2010
The Canadian Press

Canadian consumers are being increasingly encouraged to purchase sustainably-sourced seafood after retailing giant Walmart joined Loblaw and Sobey's in moving to sell only "green" varieties of frozen, wild and farmed fish.

All fish sold in Walmart's 86 Canadian super centre stores will be certified to minimum standards of the Marine Stewardship Council to ensure suppliers adhere to the best aquaculture practices, the retail giant said Tuesday. Canned tuna will only be sourced from International Seafood Sustainability Foundation members.

"We're taking a first step to help sustain the future of fish," said Sam Silvestro, divisional merchandise manager at Walmart Canada.

"We believe that by offering sustainably harvested fish at affordable prices we can help improve the industry overall."

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