Business briefs: Save-On-Foods embraces closed-containment salmon

May 4th, 2010
Kamploopstheweek.com

Save-On-Foods has become the only retailer to sell sustainably grown coho salmon farmed on land in a closed-containment system.

Parent company Overwaitea Food Group has secured exclusive rights to retail SweetSpring brand freshwater coho salmon grown by Aquaseed, the first commercially viable land-based salmon farm.

SweetSpring Salmon has been placed on the Super Green list by the Seafood Watch Program, one of the most recognized sustainable seafood assessments available. SweetSpring Salmon is rated as a SeaChoice “best choice” product.

In June 2009, the Overwaitea Food Group announced its six-point sustainable seafood plan in conjunction with SeaChoice, a national program that ranks seafood using a comprehensive assessment system and provides information to consumers.

Since then, the Overwaitea Food Group has delisted a number of threatened species, developed an industry-leading sustainable-seafood reference guide for customers and staff and introduced new choices for consumers, including Western Family spot prawns and SweetSpring salmon.

SweetSpring Salmon is being sold exclusively at Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods and Urban Fare store locations in B.C. and Alberta.

Source: KamploopsThisWeek.com

Read related stories:

• Williams Lake Tribune; April 20, 2010; "Local grocer offering 'Super Green' SweetSpring Salmon"